About Us
Veen & Co. is a People consulting and recruitment partner that builds organizations into what they ought to be. We help leaders make better people decisions in recruitment, leadership, and organizational development.
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Technology automates everything repeatable. However, the ability to connect with another human being, build trust, and act wisely amid uncertainty grows in value today and in the future.
We believe that people are an organization's most important competitive advantage. Resilience, empathy, human connection, and organizational literacy are the defining skill sets of the future. These are qualities that only humans can provide to one another.
That is why we exist: to help organizations transform their people into a competitive edge that no competitor can replicate.
When ownership returned to Finland in 2025, a new beginning awaited. With change came opportunity, and one of the boldest decisions was choosing a new name.
We invited the entire team to join a brand identity workshop. Together, we explored who we are, what we stand for, and what role we want to take in the future of working life. The workshop yielded 86 name suggestions—one stood out above the rest.
Veen traces its roots to the Kalevala, where Veen Emonen (the Mother of Waters) guides the seas, protects good fortune, and ensures safe passage. Water flows, adapts, and always finds a path forward. It is a fitting reflection of how we operate as a partner.
& Co. completes the name. It is a simple yet meaningful expression of how we work—together with our clients, our network, and our partners.

Veen is made of people: consultants, recruiters, and specialists who share the belief that the right people change organizations.

Jonas Weckström
CEO & Senior Consultant
+358 50 5723938
jonas.weckstrom@veen.fi

Pia Maria Halttunen
Recruitment Consultant, Executive Search

Sari Koskenkorva
Talent Consultant

Riina Hakala
HR Consultant

Veli-Pekka Vuori
Business Lead, People Consulting

Aada Koponen
People Lead, HR Consultant

Minna Mäntylä
Talent Aquisition Consultant

Katarina Asén
Consultant, Organisational Development

Jukka Walliander
Senior Advisor, Recruitment & Interim Services

Kati
Outplacement, Career Coaching, Recruitment & Assessments

Pia Klemi
Senior Recruitment Consultant, IT Roles

Malou Blomkvist
Lawyer and Employment Law Strategist
Eveliina Lindroos
HR Consultant
Sanna Kahilainen
HR Consultant
Jenni Erola
HR Consultant
Maryna Horban
TA Consultant
Sirpa Kaakinen
HR & TA - Consultant
Minna Vesterinen
TA Consultant
Sara Serjamaa
HR Consultant
Looking for a new role? Find all our open positions here.
Open Positions →
We are happy to comment on topics related to working life, leadership, and HR. Contact us to arrange an interview or a quote.
Jonas Weckström
CEO & Senior Consultant
jonas.weckstrom@veen.fi
+358 50 5723938